7 Best Online Fashion Shopping Stores in Singapore

Written by Emma Lee | April 10, 2025

Image: Love, Bonito

1. Pomelo

Image: Pomelo

Price

$24 - $44

Address

313@Somerset, Orchard Rd, #B1 - 23 to 34, Singapore 238895

Phone

+65 6235 1694

Opening hours

Daily 11:00 - 22:00

Website

Pomelo

Pomelo, a Bangkok-based fashion firm, is a new love of Singaporean ladies who value the convenience of online shopping. The convenience that Pomelo gives us is beyond the ease of ordering products through a mouse click – they provide all things fashion a lady needs in her life within an online store.

Highlights:

An online high-street fashion brand for ladies: Picture a mega store of a popular high-street brand like Topshop and H&M then convert it into an online store concept. Pomelo’s site features an extensive range of fashion items that can make you glamorously from head to toe on every occasion. Be it a working, casual, sport, or special-event time.
Quality products at affordable prices: All their apparel comes from the capital fashion of Asia, Seoul. Korean fabrics are used to express the design ideas that gain inspiration from the same fashion trend in New York, Hong Kong, Tokyo, and Seoul. For those chic designs and that high quality, the prices that mostly range from S$24.00 to S$44.00 are pretty reasonable.
Free shipping, quick delivery, and long return time: If you are in Singapore, you don’t need to pay any shipping fee. Expect to try on your purchased dress after 2 to 4 working days, counted from the day your order placed. In case you want to return the item, you can send the parcel back at any point in time within 365 days. But for a full credit card refund, you should do it within 28 days.

FASHION ON OFFER: Tops, bottoms, dresses, jumpsuits, outerwear, denim, sportswear, shoes, bags, sunglasses, jewelry, and accessories

BRAND ON OFFER: Pomelo brand

AVERAGE PRICE: S$24.00 to S$44.00

PAYMENT MODE: Credit cards (Visa and MasterCard)

ONLINE STORE: www.pomelofashion.com/sg/

2. Neonmello

Image: Neonmello

Best for

Serving fashion-forward looks at an affordable price

Website

Neonmello

contact@neonmello.com

Neonmello makes you look confident and stylish with its fashion-forward looks and style without leaving you broke. This online shopping brand takes inspiration from you—its customers. They believe in delivering the highest-quality and trending everyday wear to their customers.

Highlights:

Spend, earn, and buy more: Neonmello has a spend-and-earn reward program where you earn points on every purchase. All you have to do is make an account, make an order, complete your profile, follow @Neonmello on Instagram, and refer a friend. And you can redeem those points to buy more!
Broad fashion categories and excellent quality: If you are into chic, flattering, trendy, yet elegant clothes, Neonmello is perfect for you. They provide you with great options, including formal wear. If you want to shop for office wear or want something glamorous for your friend’s wedding, they can cover you for every occasion. Moreover, you get fun, stylish, and confident fashion at affordable rates on Neonmello.
Excellent customer service: They are always available for their customers. Neonmello has made shopping easy for customers by providing a detailed shopper’s guide, so you can order the perfect size.

AVAILABLE FASHIONS:

Dresses (Maxi, Midi, Sleeved, Sleeveless)
Tops (Cropped, Padded, Sleeved, Sleeveless, Blouses, Outerwear)
Bottoms (Culottes, Shorts, Pants, Skirts, Skorts, Joggers, Denims)
One-piece (Jumpsuit, Romper, Bodysuit)
Sets (Lounge and Casual, Formal Sets, Bundles)
Styles Offered: Mothers and Kids, Bridesmaids, Events and Parties, Work Outfits, Back to Basics, and Denim

Note: Neonmello also has their own merch

AVAILABLE BRANDS: Neonmello offers its own brand only. There is something for everyone!

SHIPPING:

Standard doorstep delivery (local orders)
Delivered within 2-3 working days
Charges: $2.50 (subsidized), complimentary for orders (paid value) above $80
DHL Express / Skynet Delivery (Malaysia orders)
Delivered within 2-5 working days
Charges: $15 / $10, complimentary for orders (paid value) above $150
DHL Express delivery (international orders)
Delivered within 7-10 working days. Charges are calculated at checkout

PAYMENT METHODS:

Credit card
Atome
PayPal

RETURN POLICY:
If you are not satisfied with the product or it is defective, you can always exchange or return it. To return the product, first send an email; otherwise, the store will not fulfill your request. The exchange/return policy is only applicable to regularly priced items. Neonmello provides credit refunds only and deducts a $2 restocking fee. The product must have the tag and be packaged in its original transparent packaging; washed or worn items are not eligible for return or exchange. Neonmello does not allow returns or refunds on retail purchases. However, items can be exchanged within seven days.
Note: you can not cancel an order once it is confirmed. It is also nonrefundable.

SHOPS:
Plaza Singapura Singapore 238839, B1-17A
Visiting hours:
Monday-Friday 11:00 – 21:00
Saturday-Sunday 11:00 – 21:30

3. Well Bred

Image: Well Bred

Best for

A wide variety of streetwear fashion

Phone

+65 8815 9862

Website

Well Bred

Info@wellbredstore.com

Well Bred was established in 2018 with the dream to fill the gap in the streetwear scene. This multi-brand fashion retailer brings all your favorite brands to your fingertips. Well Bred has both traditional and online stores, and they sell to international customers along with local ones.

Highlights:

Free delivery and gift: Although Well Bred delivers worldwide, this offer is valid for local clientele only. Locals can enjoy free shipping and a gift (valid for purchases over $50).
Exceptional and proactive customer service team: Well Bred has a professional customer service team that will listen to your concerns and try their best to resolve your issues. They put their customers first.
60+ trendy streetwear brands: With such a wide range of brands, Well Bred makes your favorite brands available in one place so you can shop with ease—no longer must you go to the online store of every brand separately. Well Bred makes it possible for customers to order from multiple brands using a single platform.

AVAILABLE FASHIONS:

Apparel: sweatshirt, underwear, long- and short-sleeve shirts, vest, bottoms, dresses, hoodies, jackets, jerseys, oversized tees
Accessories: jewelry, lifestyle, masks, pins, socks, purses, wallets
Bags: backpacks, cross-body bags, waist bags, shoulder bags, tote bags
Headwear: caps, visors, hats, snapbacks, beanies, headbands
Footwear: shoes, slides

AVAILABLE OFFERINGS:
Well Bred offers 60-plus brands, including HappyNauts, Poshbrain, Ambler, Teddy Island, Kids do it better, Imperfect, Kangol, Pickyisclown, Donsmoke, #FR2, and ADLV.

SHIPPING:
For local orders, Well Bred offers registered shipping via DTL starting from $5 (SGD). To receive your order on the next working day, before 13:00 (only applicable for local sales). Well Bred also allows you to pick your order by yourself; mention this in the order notes, and they will prepare your order.
For international orders, Well Bred uses FedEx’s International Priority service. Every Malaysian order placed using Aramex gets a discount of $8-$12 (SGD).

PAYMENT METHODS:
Bank transfer
Paynow

RETURN POLICY:
You can exchange the product within seven days of purchase. Bring your original purchase recipe along with the product to the store, and the store will make the exchange. Discounted, worn, or washed items are not eligible for exchange.
For online purchases, you must provide a confirmation email upon exchange transaction.

STORES:
Well Bred Original Main Store
Address: 313 Orchard Rd, 313 @ Somerset #04-18/19 Singapore 238895
Opening hours: Mon-Sun: 11:30 – 21:30
Phone: +65 6994 3125

Well Bred Extension Main Store
Address: 313 Orchard Rd, 313 @ Somerset #04-29 Singapore 238895
Opening hours: Mon-Sun: 11:30 – 21:30
Phone: +65 6612 8414

4. Love, Bonito

Image: Love, Bonito

Price

$25 – $45

admin@lovebonito.com

Offering a wide range of trendy and beautiful designs at affordable prices, Love, Bonito has won the hearts of fashion lovers island-wide and has become one of the best online shopping sites in Singapore. This popular blogshop was awarded the “SME Asia Award” in 2013/2014 by The Asian Business Journal and The Trade and Industry Association and voted “The Favourite Online Store” in 2011 by Ngee Ann Polytechnic.

Highlights:

Full of fashionable designs: Founded by three well-known fashionistas Viola Tan, Rachel Lim, and Velda Tan, Love, Bonito knows the fashion market well and always focuses on bringing trendy and unique designs to ladies. This famous online shop offers a myriad of collections to suit various needs of customers on every occasion. New items are introduced weekly to keep Love, Bonito’s fans updated with the latest trends.
Providing high-quality products: Using good materials, Love, Bonito products are high-quality, comparing with other online stores’. The clothes will still look fine with shapes and colors remained even after many washes.
Excellent customer service: Love, Bonito is famous because of not only its products but also its efficient customer service. Customers’ queries or requests are handled promptly and professionally. The shop also provides credit refund via credit note if you are not satisfied with purchased products.

FASHION ON OFFER:

Women’s clothing: tops, bottoms, dresses, one-piece suits, bridesmaids, and outerwear
Shoes, bags, and accessories: only a few items are offered as these categories are not their main business

BRANDS ON OFFER: Love, Bonito offers its own brands including Covet, Petite, and Julien Fournie as well as many other imported brands.

AVERAGE PRICE: $25 – $45

SHIPPING:

Regular postage: 3 to 7 working days, fees start from S$1.50
Registered postage: 3 to 4 working days, fees start from S$3.74
Courier service: 1 to 2 working days, the fee is fixed at $S5.00

PAYMENT MODE:

Credit card
Paypal
Enets

SHOPPING PLATFORM: Love, Bonito’s website is designed nicely and user-friendly, making it easy for customers to shop. Product photos are professionally displayed from different angles to provide customers with the products’ look and feel, and users can browse and view items in an interactive way with its excellent zoom-in function.

NOTE: Although most of the products are reasonable, there are some overpriced items.

5. Reebonz

Image: Reebonz

Price

$194 - $76,000

Best for

Luxury handbags

Phone

1800-7332669 (Mon to Fri 09:30 - 18:30)

Website

www.reebonz.com.sg

concierge@reebonz.com

Where can you get brand-new luxury handbags from world-class brands, such as Chanel, Louis Vuitton, and Prada at discounted prices? It could only be Reebonz, one of the most famous Singapore online stores selling designer handbags, shoes, watches, jewelry, and accessories at reduced prices. It is also a popular place for label lovers to buy and sell pre-owned branded fashion items.

Highlights:

A true shopping paradise for label lovers: Where else in Singapore do luxury brands offer at competitive prices? Only at Reebonz online fashion store, you can get authentic world-class fashion goods at prices that are cheaper than at bricks and mortar shops. Products are quality-guaranteed and always come with original boxes, authenticity cards, dust bags, and manuals.
Luxurious shopping experience for luxury goods owners: Reebonz takes its customers through a pleasant shopping experience from the time shoppers visit its online store to the moment they feel satisfied with the purchased items. With the shop’s efficient business operations and partnership with professional third parties in handling customer orders, such as FedEx and Liberty Insurance, this reliable online shop guarantees a hassle-free shopping experience and reimburse a full replacement value if items are lost, stolen, or damaged during transit.
Flexible payment by installments: The shop offers 0% interest installment payment plans to customers via credit cards from these banks: DBS, UOB, OCBC, HSBC, Citibank, and Maybank. You can choose to pay within 6 months or 12 months; 24 months plan is only available for DBS credit cards.

FASHION CATEGORIES:

Handbags
Small leather goods
Shoes
Accessories
Watches
Jewelry

BRANDS ON OFFER: Balenciaga, Burberry, Calvin Klein, Cartier, Chanel, Chloe, Coach, Dior, Gucci, Hermes, Long Champ, Louis Vuitton, Miu Miu, Montblanc, Prada, Versace, and more.

SHIPPING:

Free delivery in Singapore, arrived within 3 business days.
Free shipping to the following countries: Malaysia, Indonesia, Hong Kong, Australia, South Korea, Taiwan, Thailand, Brunei and the Philippines.

PAYMENT MODE:

All credit cards/debit cards (Visa, MasterCard, American Express, JCB, and Discover)
Paypal
Internet bank transfer

RETURN POLICY: If the purchased products are incorrect or defective, customers can return them within 7 business days from the receipt date. Items must be in their original purchase condition. The return policy does not apply to undergarments, intimates, and beauty products.

NOTE: You have to register a free member account to be able to shop at Reebonz’s website.

REEBONZ POP-UP STORES:
@Suntec City
Address: 3 Temasek Boulevard, Suntec City Tower 2, #01-496/497/498/499, S038986
Phone: (65) 6333 0152

@Plaza Singapura
Address: 68 Orchard Road, #01-09 Plaza Singapura, S238839
Phone: (65) 6252 4892

6. Dressabelle

Image: Dressabelle

Price

$27 - $38

Best for

Office wear

Website

www.dressabelle.com.sg

sales@dressabelle.com.sg

Dressabelle is one of the most popular fashion online shopping sites in Singapore, offering beautiful and trendy dresses for the young, especially working ladies. Gorgeous collections, good quality clothes, and affordable prices are what make the name for Dressabelle. Operated as a blogshop since 2010, it has recently opened a concept shop at Grandlink Square to cater for the growing market demand.

Highlights:

A myriad of designs for working ladies: Featuring a great selection of fashionable office wear is the main draw of Dressabelle. Beautiful and trendy collections are introduced twice weekly so ladies, no matter whether you are a sales executive or a designer, you will always find suitable office dresses whenever you browse its website.
Providing comprehensive product information: Dressabelle does a great job in providing goods information on its website, including product size chart, product feature, cloth material, apparel info and care, and size of the apparel model wearing. This information is really useful in helping customers to visualize and estimate products before making purchasing decisions.
Free shipping for normal postage: While other online shops charge a minimum shipping fee, Dressabelle provides free delivery via Singpost normal mail (untrackable delivery) for all orders. Free shipping also applies for registered mail (trackable delivery) for orders more than S$100.

FASHION ON OFFER:

Women clothing: tops, bottoms, dresses, rompers, two-piece suits, and bridesmaids
Accessories: necklaces and bangles

BRANDS ON OFFER: Dressabelle offers its own brand that is DSB Label as well as many other imported brands.

AVERAGE PRICE: $27 – $38

SHIPPING:

Normal postage: Free shipping; 2 to 3 working days to arrive at the delivery address.
Registered postage: Shipping fee is $2.24. Free shipping for orders worth more than S$100. It takes 3 to 4 working days to arrive at the delivery address.

PAYMENT MODE:

Internet banking/ATM transfer
Cash deposit
Paypal (all credit cards)

RETURN POLICY: If you are not satisfied with the purchased items, you can return them within 2 weeks from the receipt date. The items to be returned must be unwashed and in original condition with tags. Dressabelle will provide you an order credit or an exchange.

NOTE: For orders with the payment method of internet banking or ATM transfer, customers have to settle the bill within 24 hours from the time orders are placed.

DRESSABELLE CONCEPT SHOP:

Address: 511 Guillemard Road, Grandlink Square #02-29, S399849
Opening hours: Mon to Sat 11:00 to 20:00 (except public holiday)

7. Gen Woo

Image: Gen Woo

Best for

Affordable and sustainable fashion

Address

Apex @ Henderson, 201 Henderson Road, #04-13/14, Singapore 159545

Phone

+65 6909 9305

Website

Gen Woo

hello@genwoo.sg

Gen Woo is a comprehensive and trendy platform that provides customers with affordable, sustainable, and fashionable clothing. With a constant stream of new arrivals every week, Gen Woo offers a wide range of the latest fashion trends for men, women, teens, girls, boys, and infants.

Being an advocate for freedom of expression and diversity, Gen Woo is committed to making fashion accessible to all.

Highlights:

30-year-family-run business in textile manufacturing: Gen Woo is a subsidiary of WLI Pte Ltd and is owned by Compagnie Mauricienne De Textile LTEE.
Sustainable business practices: Gen Woo is committed to minimizing its environmental impact by consistently evaluating its processes, production methods, and product life cycles.
Garments made of BCI cotton, 100% organic cotton, FSC Viscose, Tencel Lyocell and Model, Recycled Polyester, Recycled cotton, and Factory Deadstock. Their factory is duly certified by Business Social Compliance Initiative (BSCI), ACCORD, GOTS certified, fair trade certified, FLO-CERT, CMIA, Organic Exchange Program, Oeko Tex 100, Sedex, and SMETA.

FASHION CATEGORIES: