Heineken® Afterwork Refreshed — Clock Out of Work, Clock In for Refreshment

In today’s fast-paced environment, it comes as no surprise that 47% of Singaporeans feel exhausted after work. That’s where Heineken® comes in. 

From 15 – 24 May, the world’s most international brewer invites Singaporeans to unwind and rediscover the joy of afterwork refreshment by stepping into Heineken® Afterwork Refreshed, a one-of-a-kind pop-up at 12 Ann Siang Road inspired by what makes Heineken® a true premium quality beer—Pure Malt. 

Embodying Heineken®’s inventive spirit to elevate and reimagine social experiences, every zone is curated to awaken the senses and spark real connections: 

• The Ahhh! Bar: Discover a sensorial pairing experience curated by the acclaimed team behind Hup San Social Club and Club Street Laundry, featuring award-winning mixologist June Baek and culinary maverick Justin Hammon. Five meticulously curated pure malt cocktail and bite pairing sets will be available, all elevated by Heineken®’s Pure Malt. 

• The Social Room: Designed to bring people together in unexpected ways, The Social Room is a playful, nostalgic experience that uses a good old-fashioned telephone to spark genuine, face-to-face conversations. 

Beyond gastronomy, Heineken® Afterwork Refreshed inspires you to leave your workstation and prioritise real connections with the limited-edition ‘From Desk to Dusk’ bag – a playful nudge to switch to ‘out of office’ mode, marking the moment the hustle ends and a well-earned Afterwork time begins. Created in collaboration with creative studio, TYC, the bag is available with every Pure Malt Cocktail & Bites ticket to Heineken® Afterwork Refreshed, while stocks last. 

General Admission to the pop-up is FREE for members of the public above the age of 18 while those who wish to elevate their experience can opt for the Pure Malt Cocktail & Bites ticket.  

• Early Bird Price: $15 per ticket (till 14 May)  

• Regular Price: $19 per ticket (from 15–24 May)