Magnum Pleasure Express: Beyond Worlds

Art & Culture
Food & Beverage

Step aboard the Pleasure Express: Beyond Worlds. 

From 26 April to 5 May 2024, Magnum invites Pleasure Seekers to embark on an unforgettable journey into a realm of Wonder, Euphoria, and Chill at the prestigious ION Art Gallery, where the Pleasure Express awaits. Designed to captivate the senses and elevate Magnum’s ice cream experience, guests curate their adventure through a unique fusion of mood expression, powered by AI. 


Date: 26 April to 5 May 2024

Time: 10:00 am – 10:00 pm (Last entry at 9:30 pm)

Location: ION Art Gallery, ION Orchard, Level 4

To board the Pleasure Express, all it takes is a proof-of-purchase of any Magnum ice cream bought in islandwide retailers, granting entry to Pleasure Seekers for a multi-sensory experience. 

Inspired by Magnum’s Latest Flavour Creations

Step aboard the Pleasure Express, inspired by Magnum’s newest Pleasure Express range, featuring three tantalising flavours: Magnum Euphoria Pink Lemonade, Magnum Wonder Golden Toffee, and Magnum Vegan Chill Blueberry Cookie. Each offering promises an explosion of flavour, with unexpected twists and luxurious textures. 

Unlock a Personalised Experience and Engage in Pleasure-Filled Activities

Your Pleasure Express journey begins with a personalised experience tailored to your mood and preferences. Upon entry, take a brief personality test to receive a bespoke QR code, unlocking a world of interactive exploration. Immerse yourself in AI-powered artwork, specially curated to complement the unique flavours of Magnum’s latest creations.

Magnum also introduces Play for Pleasure VR Mobile Experience for those seeking further indulgence. In this captivating mobile game, guests can quest to uncover hidden Magnum ice cream sticks, each promising the chance to redeem exclusive vouchers. Additionally, Pleasure Seekers can unleash their creativity by designing personalised postcards and documenting their extraordinary Pleasure Express journey at designated stations throughout the gallery.

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