Buying Guide 2024: 5 Best Pillows to Buy in Singapore

Best Pillows to Buy in Singapore 
Best Pillows to Buy in Singapore 

One of the essential things for optimal physical as well as mental health is quality sleep. And the key to good sleep is a comfortable pillow according to your sleeping position. They come in a variety of comfort levels, materials, and sizes. Buying the right pillow is very crucial. Purchasing the wrong one can interrupt your sleep cycles, and you will not get quality rest.

We should remember that pillows can harbor dust mites and bacteria. So, if you wake up sneezing for most of your days, there is an indication that you should change your pillow. Try a hypoallergenic one and see if your sleep enhances or not. Some other signs that tell you it is time to replace your pillow include:

  • Bad smell
  • Discoloration or stains
  • Flatness

Buying considerations for the perfect and comfiest pillows

There are several options available in the market when it comes to material. However, like a mattress, choosing a pillow depends on your need and preference.

  • Down alternative: a synthetic version of down, down alternative pillows are more affordable and need replacing as they get lumpy over time. They are also hypoallergenic.
  • Gel: made from gel, easy to care for, and give a cooling effect. Although gel pillows are firm, if you sleep hot or are allergic to other materials, you should try them.
  • Cotton: they are breathable, hypoallergenic, versatile, and work for every sleeping position. However, cotton pillows have a few cons too. They do not contour well and need regular cleaning. And if you are allergic to synthetics, the cotton pillow is an excellent alternative. It is affordable as well.
  • Feather: these are the fluffiest and softest pillows. They are soft, moldable, lightweight, and incredibly supportive. They are affordable but hard to clean and need regular fluffing.
  • Down: they are flexible, soft, and lightweight. Down pillows provide above-average head and neck support. Compared to other materials, down can harbor more allergens and retain body heat- So this is not for everyone.
  • Memory foam: ideal for all sleeping positions as they contour to the body. If you sleep hot, low-density memory foam is not the right choice for you as they are not breathable.
  • Latex: they are breathable, durable, biodegradable, and moldable. If you sleep hot, latex is perfect for you, as latex is a cooling pillow. One thing to look for before buying a latex pillow is ensuring you are not allergic to it (latex is a common allergen).
  • Polyester: referred to as poly-fill pillows, polyester is the most inexpensive and common one. They are so popular because of their budget-friendly price points. Since polyester pillows are made with low-quality material, they lose shape quickly.

After making up your mind to buy a new pillow, one of the factors to consider is the size. Always choose the size that best suits your bed and needs. If you do not know what pillow to purchase and how many, take your mattress as a guide. However, it is not a universal law; you can always add or subtract the number of pillows per your preference.
Typical pillow sizes are:

  • Euro: 26 x 26 inches (Mix- your preference)
  • Standard: 20 x 26 inches (two per queen bed)
  • Queen: 20 x 30 inches (two per queen bed)
  • King: 20 x 36 inches (two per king bed)

Cost is not an issue when buying a pillow, as you can purchase budget-friendly, affordable pillows from the markets. Moreover, you can buy a pillow as low as S$10 or as expensive as S$1,000. It all depends on your budget and preference. However, most of the pillows cost less than $200. The prices of the headrest vary according to the material used in it. Some of the ranges of pillows made with different materials are as follows:

  • Memory Foam- S$50- S$150
  • Down- S$15- S$250
  • Cotton- S$50- S$100
  • Polyester- S$10- S$80
  • Gel- S$40- S$50
  • Down alternative- S$20- S$30
  • Feather- S$25- S$50
  • Latex- S$100- S$150

Choosing a pillow:
It depends on several factors, such as the size of your bed, the way you sleep (position), and whether you have any allergies. So, the next time you go for your pillow shopping, considers these points to optimize your sleep.

Pillows according to different sleeping positions/styles: 

  • Stomach sleepers: a flat, soft pillow would be perfect for these sleepers. It will give the ideal support and will not raise your neck and head too far. Other good options include cotton, gel, down, memory foam, polyester, and feathers.
  • Back sleepers: if this is how you sleep, you should go for medium-to-firm pillows. Consider a pillow made from materials, such as gel, down alternative, polyester, cotton, latex, feather, and down.
  • Side sleepers: if you like to curl up and sleep on your side, a firm-to-extra-firm pillow will be best for you. This pillow will ensure that your spine gets proper support. Feather, down, memory foam, latex, polyester, cotton, and down alternative are a few other options.

In this guide, we have chosen the top 5 best pillows to buy in Singapore [2024 review] to help you make a better purchase.

1. Heveya® Contour Natural Organic Latex Pillow

Heveya® Contour Natural Organic Latex Pillow Image: Heveya®
  • Best for
    Side and back sleepers
  • Brand
  • Model
    Contour Natural Organic Latex Pillow
  • Price
  • Shop now

Heveya® pillows are made with 100% natural organic latex, which helps to maintain optimal sleeping posture. Moreover, it provides excellent support to your neck and head. Heveya® pillows have ventilation holes and cell structure. The purpose of designing pillows like this is to provide moisture regulation and excellent breathability so you can have a comfortable sleeping temperature. Among several great features, one of them is the soft and luxurious bamboo cover.

You can remove them for easy cleaning. Heveya® natural organic latex pillow is ideal for people prone to allergens as it has dust mite and anti-mold resistant. If you are someone who likes their pillows to be perfectly contoured to their head and neck, you will be happy to know that there is also a contoured pillow. Moreover, for babies and toddlers, Heveya® also carries Heveya® Junior.

Heveya® Contour Natural Organic Latex Pillow provides the ideal support (it fills the curve between the neck and shoulders). With this pillow, you also experience the curve of your dreams. The only con of Heveya® pillows is that they are non-exchangeable and non-refundable, so you have to be mindful of what model you choose.


  • 100% natural organic latex
  • Ideal for back and side sleepers (a thicker end for side sleepers and a slimmer end for back sleepers)
  • Excellent support for the head and neck
  • Long lasting support
  • Excellent breathability
  • Removable bamboo cover (for effortless cleaning)
  • The dimension is: 70 x 40 x 9/11.5 cm
  • Hypoallergenic
  • Firmness level: Soft
  • Natural dust mites, bacteria, and anti-mold resistant

2. Ultra Fine Fill Luxury Hotel Pillow

Ultra Fine Fill Luxury Hotel Pillow Image: Qanvast
  • Best for
    Ultimate sink-in softness
  • Brand
    Brand Oak & Sand
  • Model
    Ultra Fine Fill Luxury Hotel Pillow
  • Price
  • Shop now

Oak & Sand is well-known for providing hotels with luxury bedding. Oak & Sand brings this same luxurious experience to its customers as well. Ultra Fine Fill Luxury Hotel Pillow is ultra-soft, affordable, gives your home a classy look, and is comfy. Moreover, this pillow is extra-large (48cm x 78cm), another great feature.

The pillows of Oak & Sand have a smooth texture as it uses 100% ultra-soft fiberfill. Moreover, they are also filled with ultra-fine luxurious fibers, which are silk-like fibers. The benefit of using this filling is that it allows air to be trapped evenly and provides a sink-in comfort. Unlike other pillows, this ultra-fine luxurious fiber filling does not cluster together. And it helps to dissipate evenly and regulate heat well.

The down-proof cotton casing of Oak & Sand is tightly woven with a layer of anti-mite technology to prevent mites problems. Another great thing about Ultra Fine Fill Luxury Hotel Pillow is that it comes with two types of softness- medium-soft and ultra-soft. Since the medium soft provides more support, people prefer it more. Moreover, you can pair them up two (place medium soft and then ultra-soft over it), and you will have the best sleeping experience. And in this way, you will get maximum comfort and adjustability. Oak & Sand gives you a 30-day return policy as well.


  • Affordable for a luxury hotel pillow
  • Ultimate sink-in softness with ultra-fine fiberfill
  • Generously filled
  • Standard large pillows (48cm x 78cm),
  • Regulates heat well with silk-like fiber filling
  • Hypoallergenic with down-proof cotton casing
  • Sand Gold (Medium)
  • Oak Brown trimmings (Ultra-soft)
  • Impeccable service
  • 30-day return policy

3. Sonno The Pillow

Sonno The Pillow Image: Sonno
  • Best for
    Optimal support for neck and back
  • Brand
  • Model
    Sonno the Pillow
  • Price
    S$129- S$149
  • Shop now

Made of 100% CertiPUR-US certified memory foam, Sonno the Pillow would be the right choice if you want to buy a comfortable pillow at an excellent price. This pillow is the right blend of softness and firmness and can accommodate the shape and weight of your head and neck- giving desired support. Sonno pillows are great for backaches and pains. Moreover, the Sonno pillow will not lose shape after a few months like other pillows.

They effectively retain their firmness, softness, and form and guarantee a good night’s sleep for years. No matter in what position you sleep, the Sonno pillow will perfectly contour your head and neck’s shape. It reduces neck pain (relieves pressure points around your neck by evenly distributing weight) and allows optimal spinal alignment. So, this Sonno pillow is ideal for all sleeping styles (back, side, and front sleepers).

The pillow cover is removable, soft, and made from Outlast technology textiles. The pillow covers regulate the heat for optimal thermal comfort- So you will not feel stuffy and hot anymore. Another best thing about Sonno is that none of the products contain toxic substances Like phthalates, heavy metals, and formaldehyde. Furthermore, ‘Sonno the pillow’ is ideal for the skin of kids and sensitive noses as it is allergen and dust-mite-resistant.


  • Dimensions: 40 x 70 x 12 cm
  • Weight: 2 kg
  • Fast delivery service (pillow will ship in 2 working days)
  • Free shipping
  • 30-night trial
  • Pressure relief for zero necks tension
  • Cool to the skin
  • Fungi, mold, and dust mite resistant
  • Provide optimal head, neck, and spinal support

4. Amour 100% Natural Thai Latex Pillow

Amour 100% Natural Thai Latex Pillow Image: Shopee SG
  • Best for
    Relieving the strain and providing superior support
  • Brand
  • Model
    Thai Latex Pillow
  • Price
  • Shop now

Everyone suffers from back discomfort; buying a high-quality pillow that supports and relieves back troubles is its solution. And for that, Amour 100% Natural Thai Latex Pillow is a perfect choice. With an excellent balance of support and softness, Amour Natural Thai Latex Pillow relieves the strain on your back, shoulders, and neck.

You will experience a comfortable sleep as this pillow encourages excellent ventilation and lets moisture and heat escape. Amour Natural Thai latex pillow is appropriate for allergy and asthmatics patients as it has hypoallergenic and antibacterial properties.


  • Size: 23” x 15″
  • Provides superior support
  • Latex foam filling
  • Pressure relief
  • Fabric: Latex mattress
  • Provides rejuvenating sleep

5. Origin Superior Coolmax Latex Pillow

Origin Superior Coolmax Latex Pillow Image: Origin
  • Best for
    The Latex foam support
  • Brand
  • Model
    Superior Coolmax Latex Pillow
  • Price
    S$129- S$188
  • Shop now

Origin Superior Coolmax Latex Pillow is constructed and designed in Germany. The features of this superb pillow include responsive latex foam support. Compared to fiber and memory foam, latex foam has a denser material and provides full support to your head and neck. In addition, the latex material has hypoallergenic properties and high durability– the features everybody wants in their pillows.

The Origin superior Coolmax latex pillow also offers anti-microbial, anti-bacterial, and anti-dust mite properties. Investing in this pillow will satisfy you as it will not lose its shape for years and will still provide you with a soft and comfy feel. You can wash the removable Origin pillow, with luxuriously threaded Tencel fabric, in the machine without worrying about durability.

The Tencel fabric (used in pillow cover making) is softer than cotton and is known for its environmentally responsible production process and natural comfort. Tencel quilt covers and bedsheets are excellent as they provide a cooling sleep experience. So, if you have not tried Tencel fabric, you should try it. And you will love it!


  • Relieves pressure on the spine
  • Responsive latex foam support
  • Cooling sleep experience with Coolmax® cooling gel
  • Dimensions: 65cm x 40cm x 13cm
  • Comfort with a Tencel cover
  • Designed in Germany
  • 2-year warranty
  • 7-day free return policy

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