Where are the best places to buy maternity clothes in Singapore?

Sarah Ong, Works at HSBC Singapore
Answered November 04, 2020

Worried about wearing unflattering shapeless clothes during pregnancy? Given the hot and humid Singaporean climate, I understand the need for pregnant women to wear stylish and comfortable clothing all the time. So, here is a list of the best places to buy maternity clothes in Singapore.

Bove by Spring Maternity

Spring Maternity is a homegrown brand that has expanded into the international scene with its collection of maternity clothes that are both functional and stylish. Bove, which represents “birth” and “love”, is its flagship megastore in Singapore that sells maternity and baby products. With 15,000 square feet of shopping space, you will most likely find everything that you need from pregnancy to your nursing phase. Bove sells formal and casual wear, as well as work clothes and activewear for new moms and expectant mothers. Prices for tops range from S$25 to S$45 and bottoms from S$25 to S$35. The average cost for dresses is S$40.

Jump Eat Cry

Jump Eat Cry is another local brand that is slowly gaining popularity. The name, Jump Eat Cry, is a reference to kids’ basic actions that moms have to deal with everyday. With this in mind, their selections are designed to be practical and multi-functional, meeting the daily challenges of a modern mother. You also don’t have to worry about shelving your maternity dresses after giving birth since their designs can be worn through your child’s early years. The collections at Jump Eat Cry are updated every week so make sure to check often for new releases. Maternity and nursing pieces are worth S$25 to S$55.

Dear Collective

Dear Collective is also a local brand that designs maternity wears that are functional, stylish and wearable from pregnancy to the nursing stage. Their pieces are very trendy and don’t feel like maternity clothes at all! You won’t think twice about wearing them long after you have given birth. Their mini-me versions are quite popular for those who love to match clothes with their young ones. Prices range from S$20 to S$60.


Emma & Kei

Emma & Kei is an exclusive online store for modern mothers. It was conceptualized by good friends, Becky and Kellyn, after going through their pregnancy together. These two supermoms definitely know what you need! Emma & Kei carries international labels that are suited for every stage of your pregnancy up to the child-feeding years. You can buy fashionable dresses at Emma & Kei for as low as S$40.

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